AI voice calling, built right in

The real estate CRMthat never lets a leadgo cold.

Capture every enquiry, keep your team moving, and turn more conversations into site visits.

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How this score was reachedLead fit
63Moderate fit
Best property match62%
Properties in range81
Missing preferenceLocation
16 days overdue
Follow up after property shortlist
Edit best time to contact →
Suggested property62% match
3 BHK apartment

Matched from the lead’s budget, configuration and readiness preferences.

₹5 Lacs+Ready to move
app.onwardcrm.com
Next-steps dashboardRecommended actions, overdue work and what was left behind
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Six connected systems

The exact workflows behind every conversion.

01 — AI VOICE CALLING

Calls can fire the moment a lead changes stage.

Automated calls, with every transcript.

Live call
AI connected · Gujarati
“I can arrange a visit for Saturday at 11 AM and send the project details on WhatsApp.”
02 — LEAD CAPTURE

Every enquiry arrives with its source attached.

Every source, routed on arrival.

New leads
AS
Ananya Shah

3 BHK · Vesu

MetaNew
KM
Karan Mehta

Budget ₹85L

99acresAssigned
PP
Priya Patel

Site visit requested

WebsiteQualified
RJ
Rahul Jain

Ready property

ReferralContacted
03 — PIPELINES & AUTOMATION

The pipeline moves when the work gets done.

Stages move when the work is done.

Sales pipeline
QUALIFIED3
Rohan Shah

Skyline One · 3 BHK

₹1.2 cr
Ananya Mehta

The Grove · 2 BHK

₹84 L
SITE VISIT2
Priya Patel

Sat · 11:00 AM

Confirmed
Jay Desai

Sun · 4:30 PM

Pending
NEGOTIATION2
Mehul Shah

Skyline One · A-1201

Offer sent
04 — INVENTORY MANAGEMENT

Sell from the unit, not a separate sheet.

Live inventory, from hold to booking.

Skyline One · Tower A
A-1601
A-1602
A-1603
A-1604
A-1501
A-1502
A-1503
A-1504
A-1401
A-1402
A-1403
A-1404
A-1301
A-1302
A-1303
A-1304
AvailableOn holdSold
05 — WHATSAPP INBOX

Official WhatsApp, tied to the lead record.

One inbox for messages, templates and bots.

WhatsApp inbox
Ananya ShahFloor plan sent · now
Karan MehtaSite visit · 8m
Priya PatelPricing shared · 1h
Sharing the 3 BHK floor plan we discussed.
Is the east-facing unit still available?
Yes—A-1602 is available. I can hold it until tomorrow’s visit.
Perfect. 11 AM works for us.
06 — ANALYTICS

Know which calls, campaigns and units convert.

Sales, inventory and campaign reports.

Sales overview
New leads248
Site visits41
Bookings12

A CRM that finishes the sentence.

Point to a capability. The product moment beside it changes with you.

01

Leads assign themselves.

Assignment rule Live
Matched automaticallyVesu enquiries go to the Vesu team.
Location matched
Rule 01 · priority routing
02

It tells you what to do next.

Next steps Live
Recommended nowCall Rohan before 11:30 AM.
Best next action
High intent · 18 minutes waiting
03

Every property, matched.

Property match Live
Suggested propertySkyline One fits this buyer best.
87% match
Budget · 3 BHK · ready to move
04

From negotiation to booked.

Negotiation Live
Deal workspaceThe offer is tied to the lead and unit.
₹1.14 cr offered
List price · ₹1.20 cr
05

Every visit, accounted for.

Visit calendar Live
Site visitsSaturday’s visits are in one view.
7 visits
4 confirmed · 3 pending
06

Your team, governed.

Permissions Live
Access controlSales reps see exactly what they need.
62 controls
Customers · inventory · outreach
07

Billing that explains itself.

Seats Live
SubscriptionEvery active user has a visible seat.
18 seats
16 active · 2 available
Integrations

Every tool you use, in Onward’s orbit.

Lead sources, conversations, payments and AI—connected around one sales workspace.

Onward markOnward
Move every opportunity forward

Never let a lead go cold.

Give every enquiry a fast response, a clear owner and the right next step—all from one real estate CRM.

+91

Free onboarding · No credit card · AI calling in Hindi, Hinglish & Gujarati

Always moving Forward, with Onward.